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Microsoft and its partners are now quite actively and regularly promoting the upgrade to Windows 11. Asus, for example, recently published blog posts about the "mandatory Windows 11 upgrade" that is coming as the Windows 11 end of support date nears. Microsoft itself, from time to time, urges users to upgrade to its newest OS. Back in February 2024, Microsoft released an advert highlighting the best things about Windows 11 over Windows 10. Later, in June in the same year, the tech giant busted "myths and misconceptions" surrounding a Windows 11 upgrade. And towards the end of 2024, in December, Microsoft put up a blog post outlining the gaming features a user enjoys on 11 if they were to upgrade from Windows 10. While technically there is nothing wrong with a company promoting its own product, sometimes these campaigns make little sense and they fall flat. For example, in January earlier this year, Microsoft shared a blog post headlined "Free Upgrade to Windows 11 (For a Limited Time Only)" which did not make sense as it offered little information about it being a "free upgrade," and it was rightfully, later taken down. The company is back again with a new commercial about Windows 11. This time it is aimed mainly at IT professionals and enterprises as the advert talks about upgrading to Windows 11 Pro from Windows 10. This landed a few days after Microsoft released a new backup tool for organizations for such a purpose. What is interesting is that the company is promoting Intel's vPro processors and there is no mention of AMD's Ryzen PRO parts. The commercial is posted on the Windows official YouTube channel and has been titled "Right side of risk | Windows 11 Pro and Intel". The video description says, "Windows 10 support ends October 14. Stay on the right side of risk—upgrade now to the power of Windows 11 Pro PCs with Intel vPro®." AMD does have a support article about the subject headlined "Support Your Customers’ Move to Windows 11, With AMD Ryzen™ PRO Processors" and you can find it here. This is not the first time Microsoft has promoted Intel CPUs over AMD ones. Back in 2021, the company also put up a full page explaining how users should "look for the Intel EVO badge" on a new device before making a purchase decision because such PCs are "verified wonderful" which was a bit of an odd language. Like the limited upgrade time article, the page above was taken down after we reported on it (can be viewed via the archive) and replaced with something else. The new commercial was published about a couple of days ago, and it is possible that Microsoft may have a dedicated AMD advert too in the pipeline scheduled for a later release, and that would only be fair if both companies get a similar treatment. Source Hope you enjoyed this news post. Thank you for appreciating my time and effort posting news every day for many years. News posts... 2023: 5,800+ | 2024: 5,700+ | 2025 (till end of May): 2,377 RIP Matrix | Farewell my friend